Aldi to be the first discount supermarket in Germany to reduce meat prices

Consumers can therefore enjoy decreases of more than 10% in some cases. Aldi is the first discount supermarket in Germany to reduce its meat prices again – and by up to 10%. According to information from the company, the reason behind the adjustment is the most recent falls in market prices, which are to be passed on as relief for customers.

The demand for meat products is also falling heavily, forcing discount supermarkets and supermarkets to adapt their prices. Experts are naming two reasons for this above all: On the one hand, many consumers are no longer able to afford expensive meat products due to the sharp rises in inflation seen recently. On the other hand, there has been a growing trend towards meat alternatives for several years, resulting in a great reduction in meat consumption.