Improved animal welfare at Kaufland
Food retailer Kaufland has achieved yet another goal in its efforts towards the responsible production of products of animal origin.
Currently one-fifth of meat products, i.e. over 20% of the entire fresh meat range of their in-house brand comes from rearing form levels 3 and 4, which feature improved animal welfare. Kaufland has valued a sustainable arrangement for its range that benefits animal welfare for a long time now. According to current figures, the company has now reached a further milestone and now offers over 20% of the entire fresh meat range of their in-house brand from rearing form levels 3 and 4. This not only applies to pork; poultry and beef also come from these rearing forms.
Kaufland is thus taking a true pioneering role in the sector and is still not done yet. The food retailer wants to continue expanding its range in line with animal welfare aspects and is relying on more than just fresh meat in the process. Sausage products from the self-service counter under the in-house brand K-Classic are also available from the more animal-friendly rearing form 3. Around 100 other dairy, cheese, sausage and meat products, along with eggs from the in-house brand K-Wertschätze are also certified according to recognised standards and animal welfare programmes.